ChoiceTrade is a broker focused on stocks and options trading.
history of the company
Although the company has been operating since 2000, few have heard of it. “ChoiceTrade focuses on individual traders. We manage a team with extensive experience in trading in the field of securities ”, - you can find this information on the broker's website, and we will try to tell in this review what type of trader he is most suitable for.
Fund security
The broker is owned by LetsGoTrade, Inc., which was incorporated in the state of Delaware on March 28, 2000 and changed its place of registration to Puerto Rico on January 13, 2017. The re-registration was carried out with continuity in accounting and taxation. Since January 13, 2017, LGT has been headquartered in San Juan, Puerto Rico.
99.90% in LetsGoTrade, Inc. is owned by ChoiceTrade Holdings, Inc.
ChoiceTrade Holdings, Inc. was incorporated in Delaware on May 13, 2008 and changed its place of registration to Puerto Rico on January 1, 2015.
Broker ChoiceTrade is licensed by the Securities Investor Protection Corporation (SIPC). Investments of clients are protected up to $ 500,000, of which no more than $ 250,000 can be received in cash compensation.
Trading conditions
ChoiceTrade has one type of account that the broker charges a monthly fee to maintain.
Minimum deposit
A minimum of $ 100 is required to open a cash account. Moreover, if you intend to conduct day trading, then you need to deposit at least $ 25,000. The difference between these two amounts is global. The broker does not explain what he is offering on the $ 100 account. Possibly clients are gaining access to trading platforms. But, nevertheless, you can trade on them only with an amount of $ 25,000 or more.
Spreads and commissions
For trades in stocks and ETFs, the commission is $ 5 per trade, for all other commodities - $ 7 per trade, for trading foreign stocks in the United States with a five-letter symbol ending in F - $ 25 per trade, for options trades - from $ 5 to $ 10 per deal.
Leverage
We could not find leverage information on the broker's website.
Trading platforms
There are five platforms available on ChoiceTrade, three of which are paid. The cheapest option will cost $ 15, the most expensive $ 135.
ChoiceTrade online
It is a free platform that runs in a browser and has a demo version. Clicking on the graph icon will bring up a small graph where you can do some technical studies and comparisons. Another useful feature is the Power Basket, where you can enter orders for multiple stocks and simultaneously create deals for different stocks. The rest of the platform is very simple and does not support many useful functions.
mobile version
While we found the ChoiceTrade platform not very useful, the mobile version was even worse. It lacks charts and checking deposit.
QuoteStream
QuoteStream comes in regular and professional versions. The professional version has real-time alerts and a mobile app that the regular platform doesn't offer. News, extended charts, streaming quotes from major exchanges are available on both platforms. OTC quotes, CME data and Level II information are all additional charges.
Direct Pro
Traders looking for direct access can use Direct Pro. Direct Pro comes with real-time Tier II quotes ($ 20 per month) and ECN books, news articles, real-time alerts. Sales times and windows are also helpful. The platform also supports option strategies.
Trading stocks on Direct Pro costs 0.25 cents per share with a minimum of $ 5.
The chart can be shown as a small window on the platform, or it can be expanded to fill the entire monitor.
ChoiceTrade Elite
The terminal can be used for 14 days for trading free of charge. The terminal has no real-time notifications, regional exchanges, Level 2 quotes. Now let's talk about what's on the platform: Dow Jones indices, Level 1 quotes, ready-made strategies, news headlines and the news themselves are included.
Significant services
Among the significant services, one can single out their own ChoiceTrade platforms.
Support service
Support answers questions from Monday to Friday from 9.00 to 17.00 (GMT-4). You can ask your question by phone, e-mail or using the feedback form.
Ways of payment
The broker only supports escrow via bank transfers.
Criticism of traders
There are not many reviews of ChoiceTrade on the net. But let's try to summarize our review.
The broker charges a fee for literally every action that traders take - so it is definitely not suitable for inactive traders. We advise you to trade with ChoiceTrade for those who place many orders every month.
In addition, due to the near lack of available and useful training materials, this platform is probably not suitable for new investors. Likewise, not suitable for those looking for managed portfolios or personalized advice.
Nevertheless, ChoiceTrade can become a trading platform for investors who already understand trading in detail.
Pros:
regulated broker; trading stocks and options.
Minuses:
no training materials and analytics; high deposit for trading; the broker charges fees for using the platforms and maintaining the account - and these fees are higher than the industry average.
No one has commented on this broker yet
CHOICETRADE is a brokerage company, meaning a professional participant in the Forex market. Such organizations have the right to conduct transactions on behalf of their clients, that is, to provide intermediary services between sellers and buyers.
What services brokerage companies provide
Most traders use the opportunities provided for trading currency pairs. The essence is roughly the same as when buying currency in a bank - buy cheaper, wait for the price to rise, and sell at a higher price. But trading through a broker has a number of undeniable advantages:
- the rates are much more favorable, and the costs are significantly lower;
- there is an opportunity to trade not only on the rise but also on the fall of currency rates;
- dozens, and in some companies up to a hundred currency pairs are available for selection;
- there are many auxiliary tools.
In addition, with the help of CHOICETRADE, a client can conduct transactions with precious metals, indices, bonds, company stocks, cryptocurrencies, raw materials, and other goods. Without resorting to the services of a broker, it would be quite problematic for an ordinary person to buy, for example, a barrel of oil. But on a special trading platform, an order is opened with one click.
Stocks can also be purchased without the services of intermediaries. But this will be a much more complex process. It will be necessary to visit the websites of a large number of companies, compare data from them, and make a purchase directly from one of the firms. Difficulties will also arise because companies from different countries of the world maintain pages on the internet in their own languages, requiring translation. A broker provides a ready list of stocks, usually of the most profitable global brands with an abundance of information about them. After making a choice, again, it only takes one click.
The client can also receive a kind of loan from the broker, which in professional trading language is called leverage. That is, a person has the opportunity to operate with amounts that are many times, tens, or hundreds of times greater than their own funds. The size of the leverage is determined in each individual case by agreement between the client and the organization.
In addition to all this, brokerage companies are ready to assist clients in making decisions at their request. There are several options for this:
- auxiliary tools, technical indicators that automatically provide the necessary data for analysis;
- trading signals that suggest whether to buy or sell an asset at the current moment based on data from special programs analyzing market processes;
- access to analytics, news, event calendars published on the official website and social media pages;
- individual consulting by company specialists, which is usually available to those with substantial deposits.
Thus, trading through a brokerage company allows anyone to make a profit, limited only by their own level of knowledge and preparation.
What benefit does the broker receive?
The brokerage company CHOICETRADE is interested in having more clients who conduct numerous transactions for significant amounts. The organization's profit directly depends on this. It is derived in the following main ways.
The broker CHOICETRADE may charge a fixed commission for each transaction made. For example, 1 dollar. This type of cooperation is suitable for clients who open a small number of orders, aiming to make significant profits from each of them.
Another option is a bit more complicated but more popular. The broker receives a spread, which is the difference between the best buying and selling prices at the current moment. This form of payment for the company's services is suitable for traders who open many orders. The spread can be either fixed in size or variable depending on the situation.
The same broker can offer traders different payment options for their work on several types of trading accounts.
Brokers - Scammers
The Forex market is extremely attractive to people from all over the world who want to earn money. Unfortunately, where there is money, there are always deceivers and scammers. Among the organizations calling themselves brokerage companies, there are many firms operating illegally or officially registered but still using schemes to deceive clients.
In many ways, this is possible due to the vast size of the global financial markets. Regulation of activities in different countries varies, in some matters there are no unified standards, and the internet space, meanwhile, is unified. Finding various loopholes, scammers often evade responsibility.
There are countless fraudulent websites. They easily close after money is collected from deceived clients and refund demands start coming in. And immediately their organizers create new pages offering even more favorable conditions.
Such firms are called kitchens in trader slang. What do you think, is CHOICETRADE a kitchen or not? Share your experience in the reviews.
How Dishonest Brokers Deceive
Primitive scammers simply collect money and then block the user's personal page. And the user can no longer even contact the company by any means. Before that, the scammers are in constant contact with the client. Their task is to convince the person to top up the trading account with as much money as possible, for this they sometimes urge selling property, taking loans from banks. The blocking occurs at the moment when it becomes clear that there is nothing more to take from the victim. As a rule, such sites close quickly after managing to deceive several wealthy clients.
But there are also such schemes that work much more subtly and manage to exist for years with a huge queue of people wanting to get their money back. Often they manage to officially cover up their actual scams. The user agreement includes clauses whose meanings a novice in trading simply does not understand or does not notice at all due to inattention and low level of financial literacy. Later, when claims arise, the company refers to the document, and there is nothing to counter this.
Another way of withdrawing money from clients' deposits is called quote manipulation. On its website, the scheme shows the user quotes that differ from the real ones. And the client does not actually trade on the market, but only within the same scheme. The charts and images are drawn in such a way that the trader ends up at a loss. One by one, the trades gradually zero out the deposit.
Even the generosity of a company, which is of course illusory, can pose a danger. For example, a client may be given bonuses expressed in real money for registering on the site, for replenishing an account, and others. Bonus currency units are mixed in the deposit with the client's personal funds, and the income received from them can no longer be separated. And when a trader tries to request a withdrawal, they learn about additional bonus usage conditions that will be impossible for them to fulfill. And all this was stated in the bonus program, written in small print in the farthest corner of the site. The fact that the client did not read the terms in advance is only their problem.
Places of registration of brokerage companies
Deceiving people from one country, fraudsters often hide in the territory of another, skillfully using discrepancies in the laws of states.
For these purposes, companies are often registered in offshore zones. These are either separate countries or parts of their territories with a registration regime loyal to any business and a low level of control. Simply put, to attract foreign capital to their territory, some small island in the ocean is ready to register a company with just an application and a minimal set of documents and does not interfere with an audit in its internal affairs.
The most popular offshore zones among brokerage companies are Saint Vincent and the Grenadines, Cyprus, Mauritius, Belize, the Marshall Islands, and the British Virgin Islands.
Official proceedings, for example with the broker CHOICETRADE, will have to be conducted by traders in accordance with the laws of the specified states. And it is practically impossible to do this independently. It is also extremely difficult to find lawyers who know foreign laws. In some cases, presence at court hearings at the place of company registration may be required. All this makes the proceedings not only complicated but also expensive.
However, the mere fact of the broker CHOICETRADE being registered in an offshore zone does not necessarily indicate dishonest intentions. Many reputable companies that have proven their high level over decades also have offshore registrations. The goal is to reduce tax expenses. In the 21st century, many strive for this. Therefore, the largest global banks and manufacturers, whose reputations are unquestionable, conduct business through offshore zones.
Moreover, not all countries attracting foreign capital can be called exotic. Cyprus is part of the European Union and adheres to its rules. The Virgin Islands belong to the United Kingdom.
How to Choose an Honest Broker
When choosing a brokerage company, many parameters need to be considered. The place of registration is one of them. But it is more important to assess who regulates the organization's activities and how. Local government regulatory bodies do this based on the location. You need to find their websites online and check the information about the issued permits. There are also supranational structures, membership in which obliges brokers worldwide to adhere to established internal norms and rules. Major Forex market participants often represent financial groups whose subsidiaries are regulated in multiple jurisdictions. In any case, brokers' official websites should provide information about the issued licenses. It is better for the client to verify its authenticity in the manner described above.
It is important to study what is written about the company on external resources. If there are no mentions of it at all, that's a negative. If its experts appear on leading thematic platforms, that's a positive.
Don't forget to read customer reviews on as many sites as possible. But approach them critically. Especially if one place writes exclusively good things and another exclusively bad. Look for reviews with specific examples, facts, and mentions of pros and cons, rather than unfounded praise or criticism.
The company's website should be detailed, and the information on trading conditions should be thorough, specific, and clear. It's not enough to say 'We have low spreads!'; exact sizes in points are needed.
By following all these rules, you will be able to choose a solid brokerage company, cooperation with which will help you enter the intriguing world of Forex, which has made many people on the planet millionaires.
